DMA Guidelines on Email Appending

DMA Guidelines on Email Appending
Written by eTargetMedia. Email appending is an incredibly effective tactic for businesses looking to increase their database of email contacts. It involves matching a company‚Äôs existing database with email databases controlled by third-party email marketing companies to fill in the gaps where a company has contact information for a person but does not have their email address. A leading company such as eTargetMedia can have a success rate of 15 to 35 percent in their email appending services. The Direct Marketing Association (DMA) has released guidelines on the proper methods of email appending…Read more