DMA Guidelines on Email Appending
Written by eTargetMedia. Email appending is an incredibly effective tactic for businesses looking to increase their database of email contacts. It involves matching a company’s existing database with email databases controlled by third-party email marketing companies to fill in the gaps where a company has contact information for a person but does not have their email address. A leading company such as eTargetMedia can have a success rate of 15 to 35 percent in their email appending services. The Direct Marketing Association (DMA) has released guidelines on the proper methods of email appending…Read more