How you can break the reliance on Google keyword search

How you can break the reliance on Google keyword search

Google algorithms dominate the search engine optimization (SEO) industry. Every time Google roll out a new update, many online businesses as well as those who rely on the Internet for business opportunities including SEOs scramble to incorporate changes to their effort. This cycle needs to be broken in order to achieve business success. Here is one strategy you can implement to get ahead of Google; rely less on keyword search. It’s a tall order but you can do it. Many of us emphasize on keyword search. Most of the data and research available…Read more
Details  on Bing’s Policy to Remove Defamatory Content by Our CEO

Details on Bing’s Policy to Remove Defamatory Content by Our CEO

In a new article published in SearchEngineWatch.com, our CEO Pierre Zarokian writes about the supposed change in Bing’s policy on removing URLs from its search engine. Published on August 23, Bing No Longer Complying with Court-Ordered Defamatory Content Removals? , the article reveals that several reputation management attorneys have told Zarokian that Bing refuses to remove certain content from its search engine, even after a court of law declares the content defamatory. This can be significantly harmful to many website owners and businesses. Has Bing truly stopped accepting court orders to remove defamatory…Read more
How to benefit from the new Google Panda update

How to benefit from the new Google Panda update

Google first released its Google Panda in February 2011 changing its search results ranking algorithm. Many recognize it as a content quality filter. It was intended to give low rankings to “low quality sites” as well as “thin sites.” Rather than an individual page, Google Panda affects the ranking of the entire site or specific sections of a site, a deviation from previous algorithms. A March 2012 update to Google Panda expected to level the playing field by deploying an over-optimization penalty. A latest update is expected to be implemented in mid-July 2013.…Read more
Impact of social media on SEO

Impact of social media on SEO

Many of us still use search engines such as Google, Yahoo and others to find things online. However, it appears that younger generation is using more and more social networking sites to find what they need online. Fifty four percent of Americans still uses traditional search engines to find what they need online but the numbers are slowing down according to some research. Forrester Research finds that half of Internet users between the ages 18 to 23 and 43 percent of users ages 24 to 32 are using social networks to find things…Read more
How To Work To Erase Bad Reviews Online

How To Work To Erase Bad Reviews Online

Article provided by Reputation Stars Every business runs into unhappy customers, and in many instances it can only take one unhappy customer to create a very negative perception about what you offer in terms of products or services. A negative review that appears on an internet site can do a lot of trouble for you, spreading on social networks, linking in news stories, comments sections, and more. There are ways that you can help fight these negative reviews though and work to bury them so that they are not the first thing people read about…Read more
Bad Yelp Review Leads to $750,000 Lawsuit

Bad Yelp Review Leads to $750,000 Lawsuit

Guest post Provided by Yelp Mediation Have you ever carelessly posted a Yelp review? Watch out, it could come back to bite you. For one unlucky reviewer, the bill for her scathing commentary might be $750,000 -- you read that right. On Yelp, and other sites, Jane Perez typed out her dissatisfaction after Christopher Dietz did some construction work for her. Dietz in turn took her to court saying her comments amounted to defamation; the courts agreed with him and Perez had to take down specific segments of her written reviews. Along with…Read more
SEOmoz, a site with best SEO tools

SEOmoz, a site with best SEO tools

SEOmoz is a software development company and an online service specializing in search engine optimization (SEO).  Founded in 2004 it earned an annual income of $1.4 million.  However, at the end of 2011, it earned whopping $11.4 million in revenue.  Some of the tools are free with limited datasets; however, there are three different professional in depth and detail reports, SEOmoz Pro for purchase.  SEOmoz Pro shower its members with perks including discount on other related services including A/B testing platforms, social media tools and industry conference tickets. The site is friendly and…Read more
Web Design Tips for Better SEO

Web Design Tips for Better SEO

Guest Post Submitted by Tony Petros of Web Design Express Be sure that your titles are written well just as your heading should be. You will need to utilize keywords that you believe that people are looking for within your header tags. You want the H1 tag on every page to correctly describe the content of the page. The better your headline is in attracting visitors, the better it will be for search engines. When designing your website, it is important to use natural language. You do not want to try to stuff…Read more
How to Develop User-Friendly Content

How to Develop User-Friendly Content

We all know how to create search-engine friendly content, but what about the user experience? While you want to develop search-engine friendly content rich with keywords, you also want to make sure the content is written for human beings. But how do you know if you have quality content on your site? It’s time for a review. Conduct a manual, in-depth review of your content.  Quality content should be easy to find, readable, and credible. Start by reading every word on your site and check for spelling, grammar, and typos. You can also…Read more
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