Tag: seo

Traits to Look For In A SEO

Article Written by : Leader SEO

While the concept of using and SEO is all well and dandy, there are some serious negative consequences to consider before heading down that path. For example, an SEO can give your website or pages a fake feeling to them. With this, you may receive increased hits or traffic, but it will all be ‘bad traffic’, or traffic that truly has no interest in the products or services you are selling and representing. An irresponsible SEO will not be willing to go the extra mile to ensure that negatives do not outweigh the positives in your venture, so finding and paying for a great and reputable SEO is absolutely necessary!

The ways in which an SEO may help though are rather numerous. First off, they have the ability to review your site’s content and structure; helping you to find ways to optimize and streamline your work to make it more efficient and easier for search engines to use. Secondly and perhaps more importantly, the technical assistance that should be able to provide on hosting, redirecting, backlinks, and JavaScript is what truly makes an SEO great. Without these tools, they are simply doing something that many site owners could do on their own time; a little spring cleaning. Therefore if an SEO is advertising his or her skills only with regards to keyword research or a specific background in a targeted demographic, be wary! These are things that just about anyone and everyone can dig up, so ask questions and be thorough when hiring these people.

Moz a site with best SEO tools

Moz.com (formerly SEOMoz) is a software development company and an online service specializing in search engine optimization (SEO).  Founded in 2004 it earned an annual income of $1.4 million.  However, at the end of 2011, it earned whopping $11.4 million in revenue.  Some of the tools are free with limited datasets; however, there are three different professional in depth and detail reports, Moz Pro for purchase.  Moz Pro shower its members with perks including discount on other related services including A/B testing platforms, social media tools and industry conference tickets.

The site is friendly and provides many attractive reports.  Some users have raved the site as one of the best for keyword search, link building and site analysis.  Moz provides a series of tools including Moz Term Extractor that shows the importance of words or phrases; Moztrust which compares trustworthiness of the Website to others; MozRank, an alternative to Google PageRank; a tool to compare relevance of a page with other similar samplings; YOUMoz, a tool to research popular search trends; and SEO Toolbar that audit SEOs.  The graphics and layout make it easier to drop screen grabs into any report helping novices to the technology.  This makes the site friendlier to those who like attractive reports.

Moz also has a few version of their tool called Open Site Explorer. It will allow you to do a few searches a day for free!

Why Long Tail Keywords Will Work For Your Website

Article Provided by Pierre Zarokian of Submit Express

Ever wondered why the simple keywords that you use to optimize content for your website have never brought about the results that you have hoped for. The truth is that many people look for these general keywords and several of your competitors would have used these keywords as well.

So what do you do if you want more traffic to your site?

The answer lies in the term “long tail keywords”.  These are specific phrases that people look for.  If you offer a product that is close to the phrase keyword, then you can be sure that the people who visit your site will certainly be interested in what you offer.

But how do you find these specific keywords?

First, put yourself in the user’s shoes. Let us say that you are looking for a product or service.  The first thing that you will do is conduct a Google search by typing in a string of four or five words that are related to a specific product or service.

Since people do this very often with Google, you can be sure that you will be able to find the keywords that are most related to your product by using SEO paid software that will help you find the most common searches.

Another great way to find keywords related to your product is to ask people what they would search for in Google if they wanted to know something about your product.  In doing a bit of research on the concept of SEO, you will definitely find better results the next time around in using these long tail keywords.

We recommend using this free keyword research tool by Submit Express, which will provide you some good keyword suggestions as well keyword traffic data.

Impact of Social Media on SEO

Article provided by iClimber.

Many of us still use search engines such as Google, Yahoo and others to find things online. However, it appears that younger generation is using more and more social networking sites to find what they need online. Fifty four percent of Americans still uses traditional search engines to find what they need online but the numbers are slowing down according to some research. Forrester Research finds that half of Internet users between the ages 18 to 23 and 43 percent of users ages 24 to 32 are using social networks to find things on the Internet. Will this trend have any impact on search engine optimization (SEO)?

Many articles are propping up on the Internet claiming that SEO is dying as a result of social media. But for many that idea is just cliché. Knowingly or not many of us are doing SEO almost all the time. If you change the title tag on your home page, if you add a blog to your Web site, if you blog every week, and if you convince a friend to write an article on your site or about your site, you are essentially doing SEO with or without your knowledge. As long as there are search engines, SEO will be there.

It is a fact that social media has a big impact on SEO now and major search engines are looking at social media activity and popularity as a factor for SEO. If you are doing SEO, but not not doing any social media activity, then it is time for you to plan and start doing that as well. My recommendation is that you post a few posts a week on Facebook, Twitter and Google+ mentioning your brand and having links to your brand.  Preferably many people should be mentioning your brand on social media, so you need to come up with compelling content so you can get retweets and shares.

Web Design Tips for Better SEO

Guest Post Submitted by Tony Petros of Web Design Express

Be sure that your titles are written well just as your heading should be. You will need to utilize keywords that you believe that people are looking for within your header tags. You want the H1 tag on every page to correctly describe the content of the page. The better your headline is in attracting visitors, the better it will be for search engines.

When designing your website, it is important to use natural language. You do not want to try to stuff keywords on any of your pages in order to make them more keyword dense. Search engines do not respond well to keyword stuffing. You want to have the right amount of keywords, not too little and not overboard either. Try and use semantically related words when designing your website. In other words, you don’t want to use the same keyword phrase over and over again.

You will need to be sure that your site does not pop up with 404 errors. You can prevent this by using certain webmaster tools that will detect the 404 errors when Googlebot is spidering your website. Be certain that every single link that is coming in to your website as well as the internal links from your site do not make 404 errors or you will lose visitors.

Make an internal linking system by using keywords and user friendly workings within your links to assists your visitors in going from one page to another on your site. The navigating must be easy for your visitors so they know where they are on your site and where they are able to go.

How to benefit from the new Google Panda update

Article written by : SEO Tips & Infos

Google first released its Google Panda in February 2011 changing its search results ranking algorithm. Many recognize it as a content quality filter. It was intended to give low rankings to “low quality sites” as well as “thin sites.” Rather than an individual page, Google Panda affects the ranking of the entire site or specific sections of a site, a deviation from previous algorithms. A March 2012 update to Google Panda expected to level the playing field by deploying an over-optimization penalty. A latest update is expected to be implemented in mid-July 2013. Many think that this update will have a less impact than previous updates.

With many updates, Webmasters are deploying many strategies to recover ranking and traffic caused by Google Panda judgment. First separate out all auto-generated content. It will help you to prevent lowering of your entire site. Second create unique content and stop stealing articles from other sites. Next when linking, use only trustworthy and authoritative links. Another measure that is beneficial under Google Panda update or for that matter for the whole algorithm is to keep advertisements to a minimum. Also, follow all Google Panda updates closely to see what exactly is going on.

Whats New In The Latest Google Panda Update

Article Written by : Top SEO Software Reviews

Whats new in the latest google panda update? This is not a difficult question to answer.
The Google Panda updates affected a lot of Internet marketers. They want to get back to the top of the search engine results. Spam and legitimate websites were affected. Google now wants professional content. Google know wants details and facts. Searchers need to read content that they can really use. If the users of Google do not find useful content, they will not come back. Some of the factors that Google sees is the amount of time that a visitor stays on a website, number of visits, shared and bookmarked links.

The Google Panda update looks at the quality of the content. You need to provide Google with the exact content that searchers are looking for. It is important to hire professional copywriting services. There is no need for you use your valuable time writing content. Copywriters know what Google Panda needs. They understand what to do and where to find the right content that Google loves. If you do not want to add other role to your many responsibilities, then you need to use their services.

Please stop trying to shoulder the role of writers. You just have to go to the experts and ask them to write articles for you. Copywriting services will help you with this task. You will enjoy a highly successful blog or website writing great content. Google will reward you with increase traffic and high page rank. Whats new in the latest google panda update is original content. You can get back to the top if you hire the services of professional in the field that you are involved. There is no need for your competitors to take away your visitors. Google Panda wants professional content. All you need is write this type of content for big G.

Google undertaking major algorithm enhancements

Article Written by : The Great American Small Business Challenge

Google is in the midst of a major change in their search algorithm, all in the name of better user experience. A recent incident involving an online store customer and owner sparked Google’s move to extend a harsher penalty on unscrupulous online retailers. The victim of said incident, Clarabelle Rodriguez, fell prey to a site name DecorMyEyes.com. Rodriguez was maligned by the site’s owner, Vitaly Borker, after a heated argument over a credit card transaction. The victim reportedly received much to her dismay a counterfeit product from the said online seller.

Google made the move after Borker commented on enjoying all the negative publicity. The website owner says that despite all consumer advocacies that were targeting his website, it nevertheless ‘returned’ increased search ranking on Google. Search engine gurus, meanwhile, say that Borker did not actually reap any benefit out of all the bad light. Users were posting “no-follow” attributes to backlinks and thus did not equate to driven traffic. Still, Google wanted to give users a sense of good online ethics to their name, and thus decided to tweak their massive algorithm in favor of Rodriguez and other similar victims of e-retail fraud.

The solution involves a way to detect retailer names in Times articles and thereby accordingly adjust for rankings. The whole enhancement proved to serve its purpose by improvements in user experience across their loyal users. Amidst all backlash of innocent e-retailers bearing the brunt of the new algorithmic solution, Google remains steadfast in keeping their ingredients and recipes secret from the prying minds of black hat optimization specialists.