Guest Post Submitted by Tony Petros of Web Design Express
Be sure that your titles are written well just as your heading should be. You will need to utilize keywords that you believe that people are looking for within your header tags. You want the H1 tag on every page to correctly describe the content of the page. The better your headline is in attracting visitors, the better it will be for search engines.
When designing your website, it is important to use natural language. You do not want to try to stuff keywords on any of your pages in order to make them more keyword dense. Search engines do not respond well to keyword stuffing. You want to have the right amount of keywords, not too little and not overboard either. Try and use semantically related words when designing your website. In other words, you don’t want to use the same keyword phrase over and over again.
You will need to be sure that your site does not pop up with 404 errors. You can prevent this by using certain webmaster tools that will detect the 404 errors when Googlebot is spidering your website. Be certain that every single link that is coming in to your website as well as the internal links from your site do not make 404 errors or you will lose visitors.
Make an internal linking system by using keywords and user friendly workings within your links to assists your visitors in going from one page to another on your site. The navigating must be easy for your visitors so they know where they are on your site and where they are able to go.