Tag: google

Keyword Research Suggestions

Article written by : Internet Marketing Showtime

Google algorithms dominate the search engine optimization (SEO) industry. Every time Google roll out a new update, many online businesses as well as those who rely on the Internet for business opportunities including SEOs scramble to incorporate changes to their effort. This cycle needs to be broken in order to achieve business success.

Here is one strategy you can implement to get ahead of Google; rely less on keyword search. It’s a tall order but you can do it. Many of us emphasize on keyword search. Most of the data and research available also based on keyword search. Reliance on keyword search consumes too much of valuable time of SEOs and become harder every day since Google control keyword data. Instead of trying to master Google keyword process, why not develop your own keyword set? After all you are the best expert in your field of business and you have a ready vocabulary that explains your business better than anybody. You can start to build content around these. Once you develop your own set of keywords back test your data against available resources. This will help you to break the reliance on Google keyword search.

When looking for keywords and using keyword research tools, you will find the most searched keywords are also the ones that are the most competitive.  If you have a new site or very few links, there is no way you would rank for competitive keywords. Instead, focus on long tail keywords that get less traffic and are less competitive.

Google undertaking major algorithm enhancements

Article Written by : The Great American Small Business Challenge

Google is in the midst of a major change in their search algorithm, all in the name of better user experience. A recent incident involving an online store customer and owner sparked Google’s move to extend a harsher penalty on unscrupulous online retailers. The victim of said incident, Clarabelle Rodriguez, fell prey to a site name DecorMyEyes.com. Rodriguez was maligned by the site’s owner, Vitaly Borker, after a heated argument over a credit card transaction. The victim reportedly received much to her dismay a counterfeit product from the said online seller.

Google made the move after Borker commented on enjoying all the negative publicity. The website owner says that despite all consumer advocacies that were targeting his website, it nevertheless ‘returned’ increased search ranking on Google. Search engine gurus, meanwhile, say that Borker did not actually reap any benefit out of all the bad light. Users were posting “no-follow” attributes to backlinks and thus did not equate to driven traffic. Still, Google wanted to give users a sense of good online ethics to their name, and thus decided to tweak their massive algorithm in favor of Rodriguez and other similar victims of e-retail fraud.

The solution involves a way to detect retailer names in Times articles and thereby accordingly adjust for rankings. The whole enhancement proved to serve its purpose by improvements in user experience across their loyal users. Amidst all backlash of innocent e-retailers bearing the brunt of the new algorithmic solution, Google remains steadfast in keeping their ingredients and recipes secret from the prying minds of black hat optimization specialists.