4 Content Writing Tips

Article Submitted by iClimber, who provides content writing services.

Most professional writers will tell you that keeping it simple is probably the best way to go. Using big words doesn’t make you look smart but makes your reader feel stupid. That’s the only mistake that any budding writer should avoid.

So here are four tips that will work for all types of content writing:

#1: Write in short sentences

The thumb of rule is to keep it to one idea per sentence. This will make it easier for the reader to digest what you have written. Conversely, it will only cause confusion for the reader if you write longer sentences.

#2: Write in the ‘active voice’

To put it crudely: writing in the passive voice can come across as boring to the reader. The active voice involves writing in this sequence: subject-verb-object. The reverse, as you might have figured by now, is writing in the passive voice, and what you use sparingly.

#3: Maintain short paragraphs

Similar to writing short sentences, when you break information in small ‘chunks’, the reader is able to understand what you are writing clearly, and with no confusion. This is usually not demonstrated in academic writing where there are several sentences in a paragraph.

Feel free to limit a paragraph to one word too.

#4: Delete ‘fluff words’

Words like rather, little and very tend to drain the life out of your sentences. The reason for this is because these words can dilute the message that you are trying to convey but most of all, can serve as a distraction.

How to Develop User-Friendly Content

We all know how to create search-engine friendly content, but what about the user experience? While you want to develop search-engine friendly content rich with keywords, you also want to make sure the content is written for human beings. But how do you know if you have quality content on your site? It’s time for a review.

Conduct a manual, in-depth review of your content.  Quality content should be easy to find, readable, and credible. Start by reading every word on your site and check for spelling, grammar, and typos. You can also take this time to shorten complicated sentences. Next, consider style. Is the content written in a style that is interesting or captivating? Finally, imagine you’re a new visitor; is the font large enough to see and easy to read?

Once you’ve polished the content, check the facts. There is nothing more damaging to your reputation than offering wrong information. Drop misinformation and errors, and back up your facts with proper sources. Now is also a great time to delete outdated information or information that is longer relevant to your site, products, or services.

In short, keep your content fresh, fun, and simple, and chances are your visitors will want to hang around long enough to buy something.
Article submitted by Richard Yong of www.SEOBuild.net